Why Instagram Alt Text Matters (And How To Use It)
Are you using Instagram alt text? If not, you should be.
Alt text, or “alternative text” on Instagram, is an important tool for increasing accessibility and improving user experience. And it’s especially important when it comes to reaching new audiences. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a post is about.
In this article, we’ll explain why Instagram alt text matters, how you can use it effectively, and what you need to know to get started.
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Instagram alt text is a short description used to explain the content of an Instagram post. This could be a photo, video, carousel post, or Instagram Story. It’s often referred to as “alternative text.” It’s displayed when an image is slow or fails to load, or is read by screen readers.