Instagram Partnership Ads: 6 Ways to Use More Branded Content on Instagram : Social Media Examiner
Want to use more types of third-party Instagram content in your paid campaigns? Wondering how to turn Instagram collabs, @mentions, and more into effective ads?
In this article, you’ll discover six ways to use Instagram partnership ads to amplify posts that mention your brand.
The concept behind Instagram partnership ads isn’t new but the name certainly is. In May 2023, Instagram renamed branded content ads to partnership ads. This rebrand is much more effective at communicating the purpose of this kind of content: amplifying collaborations with influencers and other partners.
In their previous iteration, branded content ads were somewhat limited in scope, as they only supported paid partnership content. As of May 2023, partnership ads let brands promote a much wider range of UGC—from Instagram stories with the Paid Partnership label to posts with collab tags. Below, we’ll cover all of the newly available options.