Key Account Management: The Ultimate Guide
A key account is one of your company’s most valuable customers. These customers demonstrate value in a few ways:
- They represent a disproportionate percentage of revenue,
- they refer new prospects to your company, and
- they give your business credibility in their industry.
However, “value” is subjective, and your organization needs a strict way to define and execute key account management.
In this comprehensive guide to key account management, you’ll learn:
- What Key Account Management is
- The Role of a Key Account Manager (Including a Job Description Template)
- Key Account Management Strategy (Including a Free Template)
- How to Identify Key Accounts