Keyword Analysis for SEO: Deciding if (And How) to Target a Keyword
If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business and whether you can realistically rank for it.
Here’s the process:
Let’s go through the steps in more detail.
People usually rely on search volumes for this, but they can be misleading.Â
For example, “pheasant breast recipes” gets an estimated 1.9K monthly searches in the U.S. But the top-ranking page gets far less traffic:
It’s the opposite for “backlink checker.” The top-ranking page gets an estimated 27K monthly visits despite the keyword having only 5.9K monthly searches.Â
Here are a few reasons why this can happen:
What’s the solution?