What is keyword cannibalization?
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- Content SEO
- What is keyword cannibalization?
If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize it and what to do about it.
Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. Either because the topic they cover is too similar or because you optimized them for the same keyphrase. If you optimize posts or articles for similar search queries, they’re eating away at each other’s chances to rank. Usually, Google will only show 1 or 2 results from the same domain in the search results for a specific query. If you’re a high authority domain, you might get 3.