Keyword Mapping. A Practical Guide for the Curious
Deciding whether a keyword should be targeted by a separate page or clustered with other keywords is a common problem in SEO. Keyword mapping is a process aimed at solving this.
Keyword mapping is popularly defined as assigning keywords to pages. But what you really need to solve the problem is assigning topics to content types.
In this article, I’ll explain the benefits of this approach and, more importantly, I’ll show you the process. No templates required.
Fact 1. Google may see seemingly different keywords as the same topic.
For example, we rank for these keywords in the top 10 with a single page:
- “seo basics”
- “how to use seo”
- “beginner’s guide to seo”
- “getting started with seo”
Everywhere you look, the same story. Top-ranking pages and our SERP similarity score (100-point scale; the more, the higher similarity) say that these are completely different topics SEO-wise.