How To Optimize Your Landing Pages To Maximize Conversions
Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider:
- Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving the page. This is why many companies utilize landing page platforms to build and deploy their landing pages rather than incorporating them directly into their content management system (CMS).
- Channel Specific: To accurately target and measure the impact of your campaigns, landing pages are tailored to the channel you’re selling to. Landing pages for organic search, for example, incorporate SEO best practices. Other channels block search engines from indexing the page.