What Is the Law of Proximity & Why Does it Matter in UX Design?
Usually, the question “What is the law of proximity?” comes up while trying to solve a design problem. The law of proximity comes in because designers account for a wide range of people when creating websites, devices, and products.
A set of principles in psychology — Gestalt laws — describe how people perceive objects around them. One of these principles is the law of proximity. Keep reading or jump to one of the sections below:
- Gestalt Laws
- Why is the Law of Proximity Important?
- Law of Proximity UX
- Law of Proximity Examples
The law of proximity is a principle in Gestalt psychology that describes how the human eye perceives elements that are close together as more related than elements that are further apart. This principle applies even if the elements differ in color, shape, size, or other characteristics.