Lead Distribution Methods and Best Practices
Lead distribution can be tricky because no two sales reps are the same. Each has their own strengths and shortcomings — qualities that ultimately shape how they sell. Similarly, every prospect has their own interests and needs, informing how they like to be sold to.
In many cases, those “hows” between reps and prospects can align — naturally making for smoother, more amicable sales efforts. That trend begs the question, “How can I ensure that the right reps are pursuing the most appropriate prospects?”
Well, the answer might lie in a practice known as lead distribution. Here, we’ll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support them.