Big-game plays that help you win at lead gen
Are you ready for some lead gen?
Then you’re already in winning company. More than 91% of marketers agree that lead gen is their most important goal in 2023.
It’s the same for small businesses. According to Keap’s recent report, Small Business Growth Trends, 51% of small business leaders surveyed indicated that finding quality prospects was a key challenge to their growth plans.
With the level of competition small business leaders face in today’s marketplace, trying to grow a small business is not for the faint-hearted. It can feel like a full-contact sport, requiring quick thinking, sound tactics and consistent execution.
The following strategies — or “plays” — are a great place to start. Just a couple of ground rules before we dig in: