How to Leverage Social Media Publishing for Lead Generation
What’s the center of the universe? The sun? Pfft. That’s old news, Copernicus. These days, and for a while now (a while in internet terms, anyway), the very center of the universe has been social media.
Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves.
Okay, maybe coffee orders and selfies aren’t the sum total of it all, but it’s all connected. Individual social media users spend a lot of time on social media – upwards of five hours per day in the US – and that has created a unique ecosystem perfect for brands looking to grow their customer base, solidify their status above competitors, and sharpen their brand voice and persona to a well-honed point.