LinkedIn Ads: A Complete Guide For Beginners via @sejournal, @ashleymadhatter
Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it.
Why should you advertise on LinkedIn? The platform boasts 850+ million members, with 40% of visitors engaging with a page every week. Check out this article for more data from LinkedIn, including paid engagement stats.
Ready to get learn how to advertise on LinkedIn? Let’s go.
LinkedIn Advertising Options: An Overview
LinkedIn used to be extremely limited with its advertising options, which didn’t give marketers many options for achieving their goals.
But that has changed. LinkedIn appears committed to providing advertisers with the freedom they need to create ads based on their specific objectives, namely one of the following: