How to Build an Email List from Scratch: 11 Incredibly Effective Strategies
It costs more to attract a new customer than to keep an existing one.
Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals.
Cultivating customer loyalty is not easy, but it is possible by continuing to offer valuable content. While there are many ways to do this, email marketing is one of the most powerful ways to reach your target audience — if done correctly.
We’ll explore:
- Attributes of a Good Email List
- How to Build One
- Email List-Building Tools
Qualities of a Great Email List
Before setting out to build an email list, we’ll need to go over some best practices first. Here are a few qualities to shoot for creating and maintaining an email list. The list should be: