“Listen Time” – how to calculate it for your podcasts
Below: images of the YouTube podcast test that we reported on yesterday.
How are you measuring your podcast’s success? Downloads are easy, but Bumper is suggesting Listen Time as the right metric; and the company has published a detailed method of calculating it.
- We’ve worked out the Podnews Daily’s total listen time for January: it’s 860 hours. Shh – we might prefer “55,589 downloads”: our podcast is less than five minutes, after all… ¯_(ツ)_/¯
Exclusive: Vizzy Studio has added YouTube video as an output to the company’s popular podcast enhancement platform. The software also adds visual chapters to shows, that work on many players including Apple Podcasts.
Exclusive: Airwave Media has launched Airwave Kids, a major expansion into the kids and family category. Acquisitions include Tumble Science Podcast for Kids, What If World and Sleep Tight Stories.