Theroux signs exclusive deal with Spotify
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Broadcaster Louis Theroux has signed an exclusive deal with Spotify. The show is the latest high-profile defection from the BBC: his podcast Grounded was the most popular podcast on BBC Sounds in Q2/20.
- Michelle Obama is also doing an exclusive: but an Audible Original, and exclusive to that platform. The Light Podcast starts in early March. The Obama-owned production company Higher Ground signed the deal with Audible in June.
Last month, Buzzsprout saw a market share growth of almost a percentage point, according to John Spurlock’s LiveWire. RSS·com overtook iVoox to become the #9 biggest podcast hosting company, as measured by total new episodes published; Megaphone overtook Soundcloud to reach #7.