Mailchimp: More Than An Email Service Provider, A Digital Marketing Suite
If you’re looking for an email service provider (ESP), there’s no doubt that you’ve heard of Mailchimp or have seen their ads… everywhere. Over the years, the platform has evolved to offer a wide range of services to small and medium-sized businesses – including CRM, content management, social media, and e-commerce capabilities. We have several clients on Mailchimp and have been impressed with its evolution.
There’s no doubt that Mailchimp is one of the leading all-in-one marketing platforms providing email marketing, marketing automation, and other digital marketing tools. Differentiators between Mailchimp and its competition:
- User Experience (UX) – Ease of use Mailchimp’s user-friendly interface, drag-and-drop builder, and pre-built templates make it easy for businesses of all sizes to create professional-looking emails and landing pages. This ease of use is one of the platform’s key differentiators when compared to competitors.