How to maintain brand consistency after a rebrand
Maintaining brand consistency after a rebrand is important, but it isn’t always straightforward. Not only will team members need to use the brand’s new assets in their day-to-day activities, everyone representing your business will need to be on board with the new guidelines.
As many as 86% of marketers agree that its important brands are presented consistently across the many places audiences might encounter them.
Failure to maintain brand consistency could result in a lack of clear identity, a poor brand message, confusion amongst both staff and clients, and reduced recognition and authority in the industry.
If you’ve recently gone through a rebrand, or you’re about to, one question you may be asking yourself is: How can I get rid of those old brand assets and make sure everyone is using the new ones consistently?