3 Top Content Marketing Challenges in Manufacturing [New Research]
The most common challenge among manufacturing marketers? Creating content for different stages of the buyer’s journey.
That’s what 62% cited in today’s release of Content Marketing Institute’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023, co-sponsored by GlobalSpec and 6sense.
Rounding out the top three of the most frequently cited challenges: aligning sales and marketing (58%) and breaking down communication silos (56%).
62% of #manufacturing marketers say creating #content for different stages of the buyer’s journey is a challenge according to @CMIContent #Research via @LisaBeets. Click To Tweet
Other common challenges include:
- Developing consistency with measurement (47%)
- Accessing subject matter experts to create content (41%)
- Achieving consistency with messaging (36%)
- Differentiating our products/services from the competition’s (32%)
- Continuing to make a business case for content marketing (27%)