Who Should Use Reputation Management (+Getting Started)
Reputation management involves monitoring and influencing your reputation with the goal of both protecting and enhancing it. Given that negative press can spread quickly through news, social media, and other digital outlets, this practice has arguably never been more important than it is today.
What Reputation Management Includes
Here are some of the core activities that fit under the reputation management umbrella.
Monitoring and making Google search results more favorable
49% of all shoppers use Google as a launching point for finding a new product. So a large percentage of people who find you will do so through Google.
If the first information someone reads about you is negative, it instantly creates a poor first impression. An example would be coming across a slew of negative reviews or news articles about controversies and unethical behavior. When this happens at scale, it can be toxic to your reputation.