23 KPIs for Marketing to Measure Campaign Success
Your marketing team needs a way to measure the impact of your efforts on the organization. Every campaign should take you a step closer to your business goals.
But how should you measure your success?
Most businesses have an abundance (if not an overwhelming amount) of data. You could spend days trying to absorb all the information in Google Analytics alone.
What should you be paying attention to?
This article introduces you to the 23 most useful marketing KPIs and helps you identify which ones are right for your organization and campaign.
What’s a KPI?
A KPI, or Key Performance Indicator, is a numeric value that measures your performance in a specific area. You can use KPIs to evaluate the success of individual campaigns or your marketing efforts as a whole. For instance, brand awareness isn’t a KPI, but the number of brand mentions on social media is a KPI.