The Top Marketing Channels, And How They’ll Change in 2023 [+Data]
The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself.
Marketing channels are the different tools or platforms you use to reach your target audience. By understanding the different values of specific marketing channels, you will be able to form a content distribution plan that fits your audience.
The Hubspot Blog surveyed more than 1,000 global marketing professionals in the B2B and B2C space to discover which marketing channels are being used by businesses today.
Read more to see how you can amplify your reach and increase revenue, while also prioritizing your current customers.
- Social Media
- Websites/Blogs
- Email Marketing
- Omni-Channel Marketing
- Video Marketing
- Influencer Marketing
- Search Engine Optimization
- Podcast Marketing
- Word-of-Mouth Marketing