Marketing for Talent Acquisition: Ideal Candidate Avatar
Marketing isn’t just for getting new clients.
Hiring is more than just filling a role or getting a job done; it’s about building a high-performance team that grows your business. Building your team at work isn’t much different than building a sports team–each player has a specific role, is motivated by different things, and needs different types of coaching and support.
Finding those ideal candidates is also no different than finding ideal prospects for your business. You can use the same strategies used to market your business to build a talent acquisition strategy.
Ideal Candidate Avatar
A baseball coach doesn’t choose a first baseman based on skill or positional requirements alone.
Yes, they need to know how to catch a ball, but they will also need to work well with the team, fit into the team culture, and be invested in helping the team win.Â