What Marketing Leaders Think About Quiet Quitting [Executive Leadership Data]
Back in September, we covered quiet quitting: Specifically, what it is, how the term got popular, and ways to address it.
Now, we’re hearing directly from marketing leaders and getting their thoughts on the phenomenon, courtesy of our Executive Leadership survey of 500+ leaders.
In this article, you’ll find out what they think about quiet quitters (Spoiler alert: It’s not pretty), why they think it’s happening and how they plan to address it.
To start things off, most of the marketing leaders we surveyed (73%) say they’re familiar with the term “quiet quitting.”‘ In fact, 57% agree that quiet quitting is happening to some degree within their organization.
To what extent? Well, marketing leaders think only 17% of their employees are quiet quitting. However, our consumer trends data suggests otherwise.