Wave of AI-based marketing startups arrives as Microsoft, Google rush AI-based products to market
As more artificial intelligence tools are being built for generating content — and getting an influx of investment and attention from tech giants like Microsoft and Google — startups in the marketing space are hoping to take advantage of this new AI wave.
While much of the hype has been focused on AI-generated text, images and videos, one new startup, called Rembrand (after the Dutch painter Rembrandt) is looking to expand on that hype by going after the $23 billion product placement market.
On Tuesday, Rembrand — founded by adtech veteran Omar Tawakol — announced an $8 million seed funding round for its platform that uses AI to place realistic-looking products in digital videos. Rather than manually placing products on real-life TV and movie sets, Rembrand uses a process called neural inverse rendering to digitally insert sponsored items into movies, shows and social media content made by millions of influencers across various platforms.