How To Convince Your Marketing Team To Implement New Tools [Backed By Science]
Getting marketing teams to adopt new software isn’t easy.
Even if your current toolset is substandard, sometimes people get comfortable with what they have. But, when fear of the unknown is allowed to prevent positive change, teams run massive risks, including:
- Stagnation. The marketing industry moves fast, and getting left behind can be fatal for your organization.
- Reduced efficiency. Sure, maybe your current processes aren’t technically broken. But, if they’re not organized and optimized, you’re trading greater success for status quo.
- Wasted money. Adopting new software costs money, both for the product itself, and the time spent training new staff. So, if a marketing IT project fails, someone will be on the hook. This ties back into point number one above.