Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring
Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Why? Constraints on time and resources.Â
True, social media is capable of draining every second of your time – and, even then, the reward can be elusive. But it doesn’t have to be that way. Automation in all the right places – processes that guarantee the highest reward possible for your efforts – are both possible, provided your approach is right.Â
The strongest sign that you’re getting it right? A scalable social media publishing platform – one that integrates all the other marketing and team management tools you depend on – that automates all those slow, protracted tasks and focuses your attention on the most pressing parts of inbound marketing.Â