5 Ways to Effectively Measure Marketing Attribution
Marketing initiatives are complex and never perfect. Some efforts will effectively keep leads in the funnel and drive conversions, while others might not move the needle at all (or even worse, may cause leads to fall out of the funnel entirely). And the only way you can really know which of your marketing elements are effective is by effectively using marketing attribution.
What is Marketing Attribution
Marketing attribution is a way of measuring the value of different steps in the customer journey so you know which marketing initiatives and collateral are the most valuable for your business. Understanding this can help you make key changes to optimize your sales funnel and drive even more revenue for your business.
But there’s no “right” way to attribute value to your marketing collateral. You have to choose an attribution model that works for your business in order to get the best insights. Check out these 5 popular models to see which one might work for you.