MEDDIC Sales Methodology: What Is It and Why You Need It
The world of sales has so many acronyms, like ARR (annual recurring revenue), CAC (customer acquisition cost), SQL (sales-qualified lead), and the list goes on.
You might know some of those more common acronyms, but how familiar are you with MEDDIC?
No, not a medic like a doctor, but MEDDIC, which is short for metrics, economic buyer, decision criteria, decision process, identify pain, and champion.
If you answered, “not at all,” that will change by the time you finish reading this guide. We’ll explain the MEDDIC sales process in full, reviewing the six stages and delving into when you need to use this methodology.
Since challenges come with the territory, we’ll present our best tips for overcoming MEDDIC-related difficulties so it’ll be smooth sailing.
Source: Giphy