Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you.
While machine-learning tools have saved time and brain-crunching for many on the data/research side of the industry, AI tech took serious steps just recently into the content and even creative side of media. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.
Digiday has also reported on agencies using AI to innovate for clients and train machines to detect brand safety issues – from automating creative and segmentation processes to cutting down on tedious tasks that can save time and money. The creative work stream has been a popular area for agencies to test AI capabilities, some of which can help teams generate content and art within seconds.
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