What Is a Meta Description & How to Write One
A meta description is an HTML element that summarizes a webpage’s content. This short description shows up in the search engine results page (SERP) below the page title and URL.
Like this:
Meta description shows below page title and URL in SERP
Meta descriptions can influence click-through rate (CTR). Which means they can influence whether a user decides to visit your page.
That makes them a critical on-page SEO factor.
In this article, we’ll cover how to write engaging meta descriptions and how to use tools that check for meta description issues.
Let’s begin with some examples.
Meta descriptions appear in your page code, on the SERP, and in some social media shares.
Here’s what each one looks like: