Meta rolls out paid verification
Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States.
How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access to customer support. Meta Verified costs $12 per month if accessed via the web, and $15 per month if accessed through iOS or Android to account for those platforms’ cuts of in-app payments. In addition, subscribers will receive stars that can be used to tip Facebook creators, as well as extra stickers for Stories and Reels.
Initial testing. Meta initially launched the program in Australia and New Zealand last month. Verified differs from Twitter Blue, a similar program that allows users to pay for a blue checkmark and other perks, as Meta Verified requires users to provide a piece of government ID that matches the name and photo on their account.