Metaverse dangers: How to protect brands from the dark side
As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be.
But the metaverse isn’t a utopia. Major industry players have been under fire for metaverse crimes and safety concerns. If the metaverse is the new frontier of the internet, it currently resembles the Wild West. There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices.
According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Leaders will need to continue identifying and addressing metaverse dangers if they want to scale their metaverse strategy.