Microsoft Advertising is updating its Cross-Device attribution model
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The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
Microsoft Advertising will soon roll out a new Cross-Device attribution model.
What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft’s June roundup of product updates:
- “The new Cross-Device attribution model allows us to better track and connect your customers’ conversion journeys across different devices and sessions. For example, if a user clicks on an ad using their laptop but converts on their phone, we’ll now credit that conversion to the initial ad click on the laptop.”