Mother’s Day Marketing Ideas
Are you thinking about Mother’s Day yet? You should be. As a small business owner, you should be thinking about your Mother’s Day marketing goals and strategies well in advance of the actual day. After all, with over 85.4 million mothers in the United States and the average person spending over $200 per person on Mother’s Day, you can’t afford to miss out on a slice of this homemade pie.
Why you should market for Mother’s Day
Traditionally, Mother’s Day marketing strategies were left for the flower and card shops, with social outings bringing up the rear for favorite gifts. However, when Covid restrictions were in place, gifts such as housewares, books, CDs, and electronics rose in popularity. And, in a pre-Mother’s Day poll conducted by the National Retail Federation, in 2022, ‘special outings’ was one of the top three gifts. there’s no reason to believe that trend is over. After all, a great gift is a great gift.