The Mozbot Mashup: Roger Explores the World of Generative AI Imagery
AI image generation has taken big leaps forward in the last year. It’s fun to play with. It’s a little bit weird. It can produce some mind-blowing results — and often laughable ones.
But is it useful in a marketing context?
We decided to find out, and our valiant SEO robot, Roger, was volunteered to be our first test subject. Don’t worry, he was cool with it. He was actually pretty excited to have a machine intelligence to engage with, after spending so much time doling out SEO knowledge to us simple humans.
Training the model
AI imagery tools like Midjourney, Stable Diffusion, and DALL-E 2 are pretty amazing at creating images of just about anything you can come up with, but they have their own algorithmic and random-noise way of getting there. So while you can come up with interesting results, it can be hard to come up with a specific result.