Musicians now maestros of marketing thanks to automation
A musician can have great material, and a good distribution strategy, but without quality execution, that music may never be heard or enjoyed. It’s true for artists and it’s a principle that can be applied to most businesses as well.
Just ask Ben Marshall of Artist Management Services Ltd. His company books music for weddings and events in the United Kingdom (where up to 200,000 weddings are held annually). He found himself in the position where business was being generated, but service implementation needed to be changed.
Automation frees up time to focus on the big picture
Overwhelmed, Ben knew he needed a plan. He was determined to focus on a few areas like automating certain marketing processes and providing incredible customer experience. He realized manual lead follow up created holes in his sales funnel and a lesser client experience.