How to navigate SEO keyword research in the era of ChatGPT
Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface.
Mere months after Alphabet CEO Sundar Pichai referred to chatbots as a “code red,” Google soft-launched Bard, its answer to ChatGPT.Â
And user interest is keeping up. Interest in ChatGPT has exploded since it was released to the public at the end of November:
For SEOs contemplating a future that combines chatbot results with Google (and Bing’s) fundamental focus on “helpful content,” the path forward is a complicated one.Â
In this article, I’ll take on the topic of keyword research in the ChatGPT era:Â
- What’s changed for the better.