The new Bing making (small) gains on Google Search
It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing.
Microsoft has previously told us that one-third of preview users were new to Bing and that Bing passed 100 million daily active users following the new Bing preview.
Elsewhere, Similarweb data showed:
“…page visits on Bing have risen 15.8% since Microsoft Corp unveiled its artificial intelligence-powered version on Feb. 7, compared with a near 1% decline for the Alphabet Inc-owned search engine, data till March 20 showed.
– Reuters, OpenAI tech gives Microsoft’s Bing a boost in search battle with Google
Why we care. If Microsoft Bing is growing its search share, that means your site potentially could get more organic traffic from Bing. We’re starting to see evidence that traffic from Bing is up for some brands and publishers. As always, anything that makes us slightly less reliant on Google traffic is a notable development.
– Similarweb, Microsoft’s lead in incorporating ChatGPT-like features at least part of the story