8 Newsletter Design Best Practices to Follow in 2022
Let’s talk about the best practices of newsletter design and how you can apply them to reach your unique goals. We’ll look at some expertly-crafted email templates and analyze them to understand what makes newsletters digestible, effective, and visually appealing.
Table of Contents
- Why is newsletter design so important?
- 11 components of an effective newsletter design
- 8 newsletter design best practices and how to use them
- Frequently asked questions
- An easier way to a beautiful email
In 2021, approximately 320 billion emails were sent each day worldwide, and this figure is steadily growing. There are more than 4 billion email users. We can assume that an average email user receives around 80 emails per day.
Importance of good newsletter design
- Impresses your customers right away and sets the tone for your future communications.
- Makes your content more appealing and inviting to improve your engagement metrics.
- Showcases your expertise through smart and tasteful design choices.
- Uses visual accents like arrows, icons, and supplementary colors to draw attention to your key points.
- Expresses your brand personality and amplifies your brand voice using witty copy and stunning visuals.
- Motivates your audience to take the desired action by highlighting your CTAs.
- Makes your newsletter more accessible for busy users who’re always on the go.