One year in, Jomboy Media’s warehouse studio showcases the evolution of creator-owned media businesses
Ivy Liu
A year into its existence, Jomboy Media is using its dedicated studio space to create new career paths for both digital content creators and traditional sports broadcasting experts.
Jomboy Media is a multimedia entertainment company founded by YouTubers Jimmy “Jomboy” O’Brien and Jake Storiale in 2017. Since its early days as a Yankees-focused baseball podcast, Jomboy Media has grown into a full-fledged production company and creator collective, one of the most prominent examples of a creator-owned media operation. The company announced a $5 million funding round earlier this year and opened its own warehouse studio space in January 2022.
Like many modern digital content businesses, much of Jomboy Media’s revenue comes from sponsorships signed by both individual creators and the company as a whole with non-endemic brands such as SeatGeek, Casper and Manscaped. The company also operates a burgeoning merchandise business. (Jomboy Media representatives declined to provide specific figures regarding the company’s revenues in recent years.)