How to optimize your Amazon brand store
As an ecommerce retailer, having an appealing virtual store is essential.Â
Without a brick-and-mortar space to decorate, you must create an engaging online store, especially in a competitive marketplace like Amazon. Even the tiniest details can make a huge difference.
Setting up an Amazon Store is quick and easy. Below are best practices to help you stand out from the crowd.Â
What is an Amazon Store?
All Amazon sellers, vendors, and agencies enrolled in the Amazon Brand Registry program are eligible to create their own Amazon Store. It’s a free DIY platform that enables brand owners to create and design multi-page stores to showcase their products and brand story.Â
The idea behind Amazon Stores is to drive shopper engagement. Amazon provides all the tools to create a unique store that allows you to feature custom collections of products you’d like to promote.