What is Outcome-Based Selling? How It Works & 5 Steps to Do It Right
Sometimes, the best way to sell a product or service to a prospect is by selling them on the future the solution can shape for them. That process — selling to prospects based on a potential future as opposed to a product’s benefits — is known as outcome-based selling, and every salesperson should have some understanding of it.
To help you get there, we’ve put together a guide that covers what outcome-based selling is, how to get started with the process, and the practice’s benefits.
What is outcome-based selling?
Get Started With Outcome-Based Selling
Benefits of Outcome-Based Selling
Outcome-based selling is a sales strategy where a salesperson conveys value to a prospect by describing a desired, long-term outcome their solution can help the prospect achieve — as opposed to discussing their offering’s technical specifications, features, or immediate benefits.