Outreach: Make every email count
30-second summary:
- Send emails manually to be able to build longer-lasting relationships with your recipients
- Set up your email signature to make your emails look professional
- Track email opens to be able to tell which emails were never seen
- Create an effective follow-up strategy (which includes Twitter)
- Organize your email campaigns using labels
Email fatigue is real: People get weary of opening yet another email pitch, especially people like bloggers and journalists who are bombarded by emails on a daily hourly basis.
Editors are skeptical of people looking for links, popular bloggers have more offers than they can handle and influencers are too busy to give your email a chance.