Personalization 📭and Hyper-personalization in Emails: Best Practices✔️
Personalization and hyper-personalization are one of the trends of 2019. Another reason to care about it is that on average personalized emails drive 18x higher revenue than non-personalized ones.
There are many ways of personalizing email marketing campaigns. We’ll show the most effective ones.
Email personalization best practices
Personalization in emails is a complex thing. Shortly speaking, it includes all the data a subscriber shared with you: name, gender, age, country of living, and preferences.
Though, being aware of the best time to send emails is related to both advanced personalization and hyper-personalization.
So, here we go!
1. Personalized subject lines
Stats: personalized subject lines increase the open rate by 26%.