Personalized Social Media Marketing: Five Tips To Make Personalization Work Without Turning Away Customers
The purpose of personalized social marketing is to connect audiences and existing customers through data in order to deliver an optimal marketing experience. In order to target potential customers more effectively, businesses can collect and use data to identify patterns and connect with customers through social media. Marketers and sales teams use these insights to identify their target audiences and nurture leads throughout the buyer journey.
However, my experience has collected data that paints a different picture. We’ve seen that personalization can come across as creepy or frightening in the earliest stages of contact.