Podcast ad buyers have yet to see a slowdown
Podcast ad buyers have yet to see notable budget cuts from their clients — though the time of podcasts as the shiny new medium may be coming to an end.
But podcast ad spend is not seeing the same adjustments yet. Four podcast ad buyers told Digiday their clients’ budgets are not getting slashed. Instead, they are continuing to see an increase in brands’ podcast ad spend.
A new report out Tuesday from independent podcast hosting and monetization platform Acast [Editor’s note: Not exactly an impartial party] found 65% of the 500 marketers and advertisers surveyed expect to increase their podcast marketing spend year over year. As for marketers who have previously bought ads against podcasts, 83% expect to increase their spend on the medium year over year.