Is Gen Z Going to Ruin or Revolutionize Podcasting?
Podcasting success lies in its evolution
Gen Z has been getting a pretty bad rap from, well, everyone for habits that their elders just can’t quite comprehend. They’ve been called, “the most challenging generation to work with.” While that may be the case in some sectors, we might extend them a little latitude as they’re also, “the loneliest generation.”
It makes sense that our lonely digital natives, who view work-life balance differently than the previous generations, are one of the most consistent podcast-listening audiences. However, if podcasts don’t keep them engaged, they stop listening and move on to the next. The question isn’t if they’re going to change the scope of the podcasting landscape, but how quickly they will do it.