Pop-up stores bring the best of both worlds to omnichannel retail
We often associate the summer with the sporting action we’re able to enjoy, whether it’s the baseball games, NBA Finals, tennis action from Wimbledon, or the Women’s Euro 2022 football championships. But this year, the fiercest competition is taking place in retail. With gas shortages, rising energy prices, and inflation, we’re in the midst of what is the toughest retail market we’ve seen in a generation. Stores are going toe to toe to win business from cautious spenders.
So, how are retailers supposed to thrive when supply chains are tighter than they have ever been and the rising cost of living is squeezing everyone’s budget? The answer is not to give up. If shoppers are being selective in the way they choose stores this summer, then let’s find creative ways to reach them.