Do Popup Software and Plugins Help or Hurt Conversions & UX [Study]
Email is the most powerful tool for acquiring customers. It trounces social media, PPC, and SEO. You want to convert the maximum number of readers to email subscribers and sales — and many bloggers and ecommerce founders turn to the ubiquitous popup to capture more leads.Â
But do popups really convert more traffic to leads? And how does that affect the user experience?
To find the answer, I conducted a test to see how my site converts with and without popups. I also tracked other metrics such as bounce rate, page views per visit, and time on site that correlate with a positive user experience to see how users behave with and without popups.Â
Bonus: If you want to quickly set up a high-converting lead magnet for your opt-in forms, you should download my free Checklist Lead Magnet Template for both InDesign and Canva.