Conducting the Post-event Survey
After putting time and energy into event planning, set-up, and advertising, it’s tempting to breathe out a sigh of relief when it’s over. But don’t put your feet up just yet! To get the most out of your event — and throw increasingly successful events in the future — there’s one more step you need to prioritize: the post-event survey.Â
Post-event surveys allow you to measure your event’s success and develop better event marketing strategies for the future.
Getting feedback from event attendees allows you to see what went well and what didn’t, and it can provide helpful suggestions that you wouldn’t get without asking. Take advantage of this opportunity by learning how to conduct a successful survey, including the types of questions to ask and the best ways to follow up on survey results.Â